Greenpeace Arctic Defender iOs Game
Dan Schaefler, Greenpeace Switzerland teamleader for fundraising and innovation and Arctic Defender project manager, says early into the game players are asked to sign a petition to save the Arctic. While he deems this “low-level engagement,” he says the game is a starting point for people to gain greater knowledge of the issues and want to get involved.
“It could be that the game gives you the first touch. You say, ‘Ok, I’ve signed the petition, I want to contact Greenpeace, or I want to volunteer at Greenpeace,” Dan Schaefler says.
“You have to give people more and more points to get in touch with your organization. The more points you have, the more interesting your organization is to people, and the more they are open to create more in their lives and get in touch.”
Since launching the game in Beta earlier last year (2012) Arctic Defender has won several awards, including gold in the Social Impact/Not For Profit category from the Mobile Marketing Association.
position: coreteam member for digital mobilization (fundraising included)
expert: expert for mobile stuff
task-giver: Greenpeace International // Hernan Nadal - Leader for digital mobilization
platform: iOS (not optimized for iPad)
